How much would you pay for the chance to own a one-of-a-kind Ford Raptor?

Chances are, you’ll need to go pretty high to win this one.

We’ll soon learn what the opportunity is worth to one lucky bidder, as the 46th annual Barrett-Jackson Scottsdale auction will place a unique Raptor on the bidding block.

The Raptor in question, Lot 3004, will be the final VIN of the 2017 model year. The new owner will also be able to choose a unique one-of-one color. The proceeds will go to the Juvenile Diabetes Research Foundation, or JDRF.

The high-performance pickup truck will come up for bid on Friday, Jan. 20. The auction will be covered live by the Velocity television network.

“The auction of the highly anticipated Ford Raptor promises to be a highlight of the show – one that will help support a truly great cause,” said Craig Jackson, Barrett-Jackson Auctions chairman and chief executive. “We look forward to our continued relationship with Ford as we work together to support those in need.”

Mark Fields, Ford's chief executive, will be on hand, and is taking the opportunity to announce the new Raptor Assault program. The program allows Raptor owners to attend a free, one-day course at Ford Performance Racing School in Tooele, Utah, to receive off-road driving instruction such as rock-crawling techniques.

The Ford F-150 Raptor is redesigned for the 2017 model year. It features an all-new 3.5-liter EcoBoost turbocharges V6 engine that produces 450 horsepower and 510 pound-feet of torque. It has an aluminum body and standard 10-speed transmission. The Raptor went on sale early last month.

The starting price for the 2017 Raptor is $49,520, however vehicles auctioned to benefit charity typically sell for many times the sticker listing. The Raptor is being offered at no reserve – the auction house is confident there won’t be any lack of bidders.

Two years ago, the first 2015 Ford Mustang GT sold at the Barrett-Jackson Scottsdale auction for $300,000. Last year, the first Ford Focus RS available sold for $550,000. Those auctions also benefitted the JDRF.

“JDRF is extremely grateful for the tremendous support we continue to receive from Ford and its employees, who share our vision of a world without type 1 diabetes,” said Derek Rapp, chief executive of the foundation. “Funds raised through this auction support JDRF in our mission to accelerate life-changing breakthroughs to cure, prevent and treat type 1 diabetes and its complications.”

Related: 2017 Ford F-150 Raptor Forges New Ground On-Road and Off

About The Author

Ryan ZumMallen

Ryan ZumMallen is a Trucks.com staff writer who covers the light truck market. A Long Beach, Calif. resident, his automotive writing has appeared in Car and Driver, Road & Track, The Verge, AutoBytel and elsewhere. He can be found on Twitter: @Zoomy575M

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