Volkswagen of America Inc. has recreated some of its iconic vehicles through a custom-built display made of more than 20,000 Lego bricks, this week at the Chicago Auto Show.
The 2-foot by 3.5-foot display represents the “evolution of Volkswagen design,” and showcases the cult classic VW Microbus and the recently unveiled seven-passenger 2018 Atlas SUV, the largest vehicle in VW’s lineup that will go one sale later this year.
The playful display is meant to capture the brand’s adventurous spirit. The vehicles are set against a landscape that transitions from urban streets to the great outdoors.
One of its most well-known vehicles – the VW Microbus – is featured with a two-tone exterior made of blue and white Lego bricks, and is meant to take “drivers back to the family camping trips of yesteryear,” according to the VW release.
This is not the first time this year that VW has teased the possibility of a Microbus return. At the Detroit Auto Show in January, the I.D. BUZZ – an electric, autonomous all-wheel drive concept vehicle closely resembling a futuristic version of the beloved van – made its debut. The concept also helped emphasize the automaker’s plans to bring a line of fully-electric vehicles to production by 2020.
Other details that keeps the replica true to the iconic model of the 60s include a distinctive “V-shaped” front fascia design, rounded headlamps, silver round side-view mirrors, silver baby moon hubcaps, a curved bumper in white and a bold VW badge, placed front and center.
The Atlas model is constructed of white Lego bricks and highlights the capacity of the actual vehicle. Other standout features includes a characteristic grille, accessorized black rims, roof rails, a rugged trailer hitch for hauling needs and unmistakable front and rear VW badges.
“The Atlas stands ready to transport the modern family through new terrain,” the company said in its release.
And transport-ready it is.
Last October when the company unveiled its biggest sport-utility vehicle yet, Hinrich J. Woebcken, VW’s North American chief executive, said, “The Atlas marks a brand-new journey for Volkswagen to enter into the heart of the American market.”