Roger Nielsen Tapped to Lead Daimler Trucks North America

March 22, 2017 by Clarissa Hawes

Daimler Trucks North America, the largest manufacturer of big rigs in the U.S., said it has named Roger Nielsen to be the company’s new president and chief executive.

Nielsen will take over the helm of Daimler and its various brands, including Freightliner Trucks, Western Star Trucks, Thomas Built Buses, Freightliner Custom Chassis Corp. and Detroit Diesel Corp., on April 1.

He succeeds Martin Daum, who became chief of Daimler Trucks’ global business earlier this month.

Nielsen has been chief operating officer of Daimler’s North American truck operations since 2001 and was responsible for the company’s manufacturing network.

He has worked for the truck maker since 1986, first as an industrial engineer and has since had various jobs within in the U.S., as well with Daimler’s commercial vehicle business in Germany.

“Roger Nielsen brings a rock-solid product, manufacturing and sales background to this position paired with a razor-sharp focus on technology, quality and customer service. He has an excellent track record as an influential leader in the industry,” Daum said.

Daimler, primarily through its Freightliner division, has about a 40 percent share of the U.S. market for heavy duty trucks in the Class 6 through 8 weight segments.

Related: Daimler Names U.S. Chief Daum Head of Global Truck Business

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