Honda Motor Co. will display its all-new 2018 Odyssey clad in Minnie Mouse’s signature pink polka dots at the Disney D23 Expo in Anaheim, Calif., later this month. Perched atop the “Minnie” van are the beloved character’s iconic mouse ears and giant pink bow.
The design spawned from a collaboration between Honda and Walt Disney Co. and is being used to draw attention to a sweepstakes that will award one grand prize winner a trip to the Disneyland Resort in California and an all-new 2018 Odyssey.
The 2018 Odyssey was introduced at the 2017 Detroit Auto Show with a handful of family-friendly features, including CabinWatch, which lets moms spy on tykes in the back two rows via the dashboard’s 8-inch video screen. CabinTalk is an audio system that lets the driver talk to passengers through second- and third-row speakers as well as headphones connected to the rear entertainment system.
The entertainment system has a ceiling-mounted 10.2-inch screen and enables second- and third-row passengers to stream video. There also is a “How Much Farther?” app that tracks the family’s trip progress; a CabinControl app that lets passengers control the rear entertainment system and rear cabin temperature; and a Social Playlist component that operates like a virtual jukebox for up to eight people to upload music.
“In all aspects of its design, the new Odyssey is made to keep every member of the family happy, no matter the seating position, no matter the destination,” said John Mendel, executive vice president of American Honda Motor Co. at the van’s debut in January. Mendel retired following the show.
Honda is hoping to retain sales in the minivan segment as consumers gravitate to crossovers and SUVs. Through June, minivan sales have fallen almost 13 percent compared with the first half of last year. Sales of the Odyssey plummeted 25.5 percent during the same period.
The lower sales are common at the end of a vehicle’s life cycle, said Davis James, a Honda spokesperson.
“The new-generation Odyssey went on sale in late May and we expect an uptick over the next couple of months,” James said.
The custom van will be part of a display called “Minnie's Style: The Fashion House of Minnie Mouse,” that will showcase a selection of Minnie's looks throughout the years.
While the “Minnie van” is not for sale, Honda hopes the popular character will draw attention to the vehicle from Disney-loving families. The van will also be featured alongside Mickey and the gang on Disney Junior’s “Mickey and the Roadster Racers” television show.