Spy Shots: Larger Genesis GV90 SUV Testing in Sweden

January 31, 2018 by Ryan ZumMallen, @Zoomy575M

Hyundai Motor Co. is conducting winter tests of a new SUV for its luxury Genesis Motors brand – likely an unannounced Genesis GV90 model.

Spy photographers in Sweden recently captured the large SUV rollicking through the snow on an extended Hyundai Santa Fe Sport chassis.

The three-row Genesis GV90, expected to be available in 2021, will join the mid-size GV80 and compact GV70 models in the fledgling luxury automaker’s SUV lineup. The GV90 will put Genesis in position to challenge vehicles such as the Audi Q7, Acura MDX and Volvo XC90.

An information sticker in the window of the GV90 revealed the SUV is equipped with all-wheel drive, which could be included as standard equipment on a production model. The GV90 is expected to offer V6 and V8 engines mated to an eight-speed automatic transmission.

Currently only the Genesis G80 and G90 sedans are available in the U.S. The company has said that it expects to have six models available by 2021, including two crossovers.

  • Genesis GV90 SUV. (All photos: Brian Williams/Trucks.com)
The automaker unveiled its GV80 Concept with a hydrogen fuel cell powertrain and opulent interior at the 2017 New York Auto Show. The vehicle previews its upcoming SUV lineup.

The Genesis G80 and G90 sedans sold more than 20,000 vehicles in 2017, according to industry research firm Autodata Corp. That represents nearly a 200 percent increase compared with the year prior after the brand launched as a separate division from Hyundai in 2016.

A well-rounded lineup of SUVs offers Genesis a better chance of long-term success, according to recent sales figures.

Across the industry, sales of smaller passenger cars were down 10.9 percent in 2017. Sales of light trucks – such as crossovers, SUVs and pickup trucks – rose by 4.3 percent.

Hyundai saw similar figures in 2017. Its car sales fell by 23.8 percent while its light truck sales grew by 12.2 percent.

Analysts expect the trend to continue.

Read Next: Mercedes Marketing Boss Details Strategy Behind $100K G-Class SUV

One Response

  1. Wm. "Bill" D. Hobson

    I think I would be considered a pretty loyal Genesis buyer. I’ve owned the original Genesis sedan (2009), currently a 2015 Equus Ultimate and am seriously considering a new G90. I would frankly be more interested in a 6000 GVW rated vehicle from Genesis, so may get an interim vehicle to await and hope for the new large Genesis SUV. The new tax law makes such vehicles very attractive in my business. I have also be anxiously awaiting a new Genesis GT car. My wife’s car just just coming up on 30,000 miles, so we have been watching for the new high end coupe from this maker. We are patient, but again, may shop for an interim vehicle while we wait.


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