In a bid to capture more customers wanting to take their vehicles off the pavement, Toyota unveiled the 2020 Toyota 4Runner Venture Edition at the State Fair of Texas on Thursday.
The adventure-themed SUV comes with standard features that give it a more aggressive look compared to the regular 4Runner. There’s a Yakima Megawarrior roof rack on top and gunmetal-colored 17-inch wheels at the corners. The outer mirrors, door handles, rear spoiler and badges are all black.
The crossbars on the Megawarrior rack offer cargo space that is 52 inches long, 48 inches wide and 6.5 inches tall.
The automaker also includes the same Toyota Safety Sense package that comes standard on all other 2020 4Runners. The infotainment system uses an 8-inch touchscreen compatible with Apple CarPlay, Android Auto and Amazon Alexa.
The 4Runner Venture Edition gets much of the same off-road technologies as the 4Runner TRD Off-Road Premium trim. That includes a “crawl” control mode for moving slowly over highly uneven terrain. This setting regulates engine speed and braking force to help the driver keep the wheels pointed in the intended direction. Active Traction Control and Multi-Terrain Select are other ways the 4Runner works to keep wheels on the ground no matter the terrain.
Even though the 4Runner Venture Edition has TRD DNA, the new version dispenses with the TRD Off-Road badging on the exterior C-pillar. Inside, the Venture Edition’s heated front seats have “TRD” lettering on the headrests. Front and rear seats are covered SofTex. Other comfort features include a USB charge port in front and two rear USB ports.
Toyota has yet to announce pricing for the 4Runner Venture Edition.