Uber for Truckers: The Big Players

December 01, 2015 by Carina Ockedahl, @Ockis9

The “Uberization” of the transport sector is a hot topic these days, as a series of startups have joined what appears to be an increasingly competitive mobile trucking contest to become the ultimate Uber for truckers. Who are the biggest players in this new logistics market, and what do they have to offer? You’re about to find out:


Cargomatic, a two-year-old startup with $12 million in funding, targets certain shippers and local trucking companies in the Los Angeles and New York area and, like other companies, seeks to replace the middleman (third-party brokers) with a mobile app in order to directly connect shippers with carriers. As a result, and for a better price, drivers no longer carry half-empty loads.

The company offers two apps: one for shippers to book a shipment, and one for carriers to receive the notification, then pickup and deliver the cargo. Shippers using the app have access to status/proof of delivery, and truckers are paid a few days after the job is completed. Benefits include greater containment utilization, pricing transparency, and less time-consuming administrative activities.


Backed by big names from Amazon, eBay, and Expedia (among others), Convoy has managed to pull together $2.5 million in the past few months of its existence. Following a similar concept to Cargomatic, the Seattle startup cuts the process of finding a shipper down to minutes and is primarily focused on short-haul trucking. The company targets clients in the state of Washington, where its app allows customers to choose the type of truck/accessories they prefer, and identifies which driver is better located for the job.


The New York company has managed to garner no less than $14.5 million in funds, and CCJ says the Transfix app is meant for over-the-road drivers, with freight functionality being one of its main highlights. “Owner-operator users will receive offers for loads pushed out to them when Transfix’s internal ranking system sees they’re in the best position to cover an available load from one of the brokerage’s shippers,” explains Overdrive. Trip planning, fuel prices, and parking details are also among the app’s many features.

Cargo Chief

California-based Cargo Chief raised $10 million in funds, and offers cash incentives in the form of gift cards to entice drivers. Its goal is similar to other companies. That being said, its Cargo Locate app will quickly sift through lots of data to provide the shipper with all the right information, including the truck type/accessories, all-day location tracking in real-time, and price. JOC.com says the technology uses “as many as 16 different streams of data on companies and drivers.”

Trucker Path

Also based in California, Trucker Path has raised a whopping $20 million, according to Fortune. The company is mostly targeting independent vehicle operators, and TechCrunch says regional, long-haul (big rigs) are the preference here. Its Truckloads app allows customers to browse what’s available via various search options, and drivers can place a bid on the load. The user experience must be phenomenal, since — according to Overdrive — more than 30,000 truck drivers are participating in the company’s free beta testing.

One Response

  1. Sergey K

    Now the situation is going to change, because the Big players are coming to this market. Amazon is ready to launch it’s mobile solution, and Uber itself has launched uber freight. Still the adoption of this technology is still low. So no one of the players has disrupted the industry. But Uber with it’s money and resources can do 1 great thing – it can make the adoption of this technology higher. Maybe it willhelp it’s competitors like Doft or all the listed companies to bite a little off this transportation pie. So let us see what happens next, but imo this automation era is a big rehearsal of the forthcoming era of autonomous trucks.


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