If you’re wondering why the term ScoopMonkey.com has been buzzing around the trucking industry more than usual lately, it’s probably because the company recently released its most intriguing tool yet: the CSA Score Explainer, a feature that allows carriers to explain why they received a good or bad government safety rating.
At the base, ScoopMonkey.com is an online service that provides carriers and brokers with the ability to manage their reputation in America’s “biggest, toughest marketplaces.” Signing up for the service requires a DOT or MC number, which is verified to ensure that only legit truckers are viewing and responding to the company’s ratings and reviews feature, receiving FMCSA data change alerts, and using the CSA Score Explainer.
That last tool is particularly interesting, and here’s why: The Federal Motor Carrier Safety Administration’s CSA (Compliance, Safety, Accountability) initiative scores carriers based on a number of categories, and then publicly displays the data. However, many in the industry believe the rankings to be flawed, and The American Transportation Research Institute’s latest report suggests the measures are not a good indicator of carrier crash risk. Inaccurate rankings — especially when made public — could potentially tarnish a company’s reputation. In this case, ScoopMonkey’s CSA feature allows organizations to manage the situation and provide their side of the story as to why a rating went up or down.
Although the U.S. House of Representatives recently passed a six-year highway bill that would require scores to be removed from public viewing, that shouldn’t stop people in the trucking industry from relying on ScoopMonkey for general information when scoping out carriers, brokers, and drivers, as “it offers companies a reputation management and deeper insights than government data or credit scores can provide.”