Ram Rebel TRX Concept Could Enter Off-Road Pickup Truck Market | Trucks.com

September 29, 2016 by Jerry Hirsch, @Jerryhirsch

Fiat Chrysler Automobiles hinted that it may make a play for a slice of the lucrative high performance off-road pickup truck market by unveiling a fully working Ram Rebel TRX concept vehicle at the State Fair of Texas Thursday.

Ram marketing executives called the concept truck a “consumer-interest study for an extreme performance half-ton pickup.”

Such a vehicle would compete with the Ford’s F-150 Raptor, a pickup that has dominated that segment of the consumer truck market.

Not to be outdone, Ford on Thursday said it would pack the 2017 Raptor with a new twin-turbocharged six-cylinder engine that is more powerful than the current model and mate it to a new 10-speed transmission.

“Some are talking about concepts when we are talking about the second generation of our vehicle,” said Doug Scott, Ford’s truck group marketing manager.

Unlike the typical concept vehicle, the Rebel concept is fully functional and has been driven at 100 mph, said Ram spokesman Nick Cappa.

“This is something we are looking at but not committed to,” Cappa told Trucks.com.

ram rebel concept texas state fair

The Ram Rebel at the Texas State Fair. (Photo: Jerry Hirsch/Trucks.com)

The Rebel TRX is equipped with a supercharged 6.2-liter HEMI V-8 engine that produces 575 horsepower. It is mated to an eight-speed automatic transmission.

To handle extreme off-road condition, the truck features more than 13 inches of wheel travel at all four corners, an increase of more than 40 percent over a Ram 1500 pickup. It has front and rear bypass performance shocks added for improved response and damping.

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The concept is six inches wider than a standard Ram 1500, features an hour-glass body design and large fender wells that allow for 37-inch tires.

“With 575 supercharged horsepower and a suspension system built to withstand an all-day hammering, the Rebel TRX concept can devour the roughest terrain at more than 100 miles per hour and never look back,” said Mike Manley, who heads FCA’s Ram Brand.

More automakers are looking at the high performance, off-road truck market, said David Sullivan, manager of product analysis for AutoPacific, an industry consulting firm.

“It is a very profitable space in the pickup market,” Sullivan told Trucks.com.

Ford, for example, doesn’t need sales incentives and discounts to sell the Raptor, said Scott, the Ford executive.

Nissan showed an off-road concept truck at the North American International Auto Show in Detroit earlier this year and Chevrolet is getting ready to launch the mid-sized Colorado ZR2 off-road pickup truck.

“These are going to be important image vehicles for these brands,” Sullivan said.
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17 Responses

  1. Bob lagory

    Build it and they will come absolutely awesome!! I’ll be first in line been waiting for dodge to do a truck like this and not just ad some stickers and trim this is the real deal just don’t price it out of reach

    Reply
  2. John lagieski

    I have diven dodge all my life.i want this truck to hit the market so i can buy it.

    Reply
  3. Jonathan

    Well great vehicle, great specs, a total vision of what Ford should have done. Dodge went ahead and did it. A first gen raptor owner here, love the truck hate the new one and the route Ford went with it. It’s like they didn’t listen to their customers one bit. If dodge release this truck I would certainly trade my Raptor for one of those. Now the designers and tech teams did an amazing job. Hopefully once they give it to the production team they don’t fuck it up and deliver a totally different truck.

    Reply
  4. CHRIS G.

    BUILD IT !!!! AND DONT PRICE IT OUT OF REACH BECAUSE TRUCK PRICES ARE GETTIG REDICULAS. I WANT ONE

    Reply
  5. Magnus Mann

    IF This is built I want one of the first trucks off the production line, Please!.
    NO QUESTION.

    Reply
  6. Travis

    Please build the truck that would be the ultimate bad ass truck and i would be in line to buy one

    Reply

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