Texans love their pickups and Fiat Chrysler Automobiles wants to capitalize on that by introducing a new round of Texas centric Ram trucks for the 2017 model year.
FCA’s Ram brand showed off updates for three of its truck models – the Lone Star, Laramie Longhorn and Limited – at the State Fair of Texas Thursday.
Most of the changes are cosmetic – fancier grilles, more chrome and sportier seating.
The bigger 2017 pickups, the Ram 2500 and 3500 Heavy Duty Laramie, Longhorn and Limited trims, will come equipped with FCA’s 6.4-liter HEMI V-8 as standard equipment. It produces 410 horsepower and 429 pound-feet of torque.
The Ram Lone Star edition will only be sold in Texas, where Ram sold about 90,000 trucks last year. That was about 20 percent of its truck sales and nearly two-and-a-half times as many pickups as it moves in California, the next-highest volume state.
“It’s impossible to overstate the significance of the role Texas plays in the pickup truck segment,” said Mike Manley, who heads of FCA’s Ram division.
Nearly one out of five vehicle registrations in Texas are pickup trucks, according to FCA, far above the 12 percent national average.
For 2017, the Ram 1500 Lone Star – FCA’s best seller in Texas – will get a new Silver Edition option. The $900 package includes a new chrome-accented grille, chrome exterior side-view mirrors, chrome wheel-to-wheel side steps, polished 20-inch wheels and front tow hooks.
Ram also will over new features to its 2017 Limited and Longhorn models.
Ram 1500, 2500 and 3500 Limited-trim pickups can be ordered with black “RAM” tailgate letters. The black RAM tailgate is a $195 option.
Ram 1500, 2500 and 3500 Longhorn models add a new bright-chrome grille and chrome belt moldings. Ram 1500 Longhorn models also add standard keyless entry, headlights that automatically switches to low beam when there is oncoming traffic, headlights and rain-sensing wipers for the 2017 model year.