Navistar Seeks to Regain Market Share with 2017 International LT Truck Line

September 30, 2016 by Clarissa Hawes

In a bid to recapture market share lost in recent years, Navistar International Corp. launched its new line of International LT over-the-road trucks Friday at an industry conference in Las Vegas.

The Lisle, Ill., truck manufacturer said the new vehicle, which it expects to become its flagship, will offer a series of improvements over its existing heavy-duty line, including better fuel economy and standard advanced safety features such as adaptive cruise control and collision alert with automatic braking to reduce rear-end crashes.

Navistar’s International Truck Division unveiled the truck Friday afternoon, just before the start of the American Trucking Associations’ Management Conference & Exhibition. The truck maker is introducing the International LT as it struggles to regain market share lost over reliability issues and a wrong bet on diesel emissions technology.

“Navistar has experienced 10 years’ worth of change in just the last couple of years,”  Troy Clarke, Navistar’s chief executive, said at the launch event.  “We stepped back, fixed what needed to be fixed. We are now positioned to take our business to the next level.”

Navistar has about 11 percent of the market for the heaviest Class 8 trucks, which are used for shipping goods nationwide, according to the American Truck Dealers division of the National Automobile Dealers Association. Daimler, which owns the Freightliner and Western Star brands, is the industry leader at about 43 percent. Paccar’s Peterbilt and Kenworth brands have about 27 percent, and Volvo, which also owns Mack, has about 19 percent.

Navistar family LT Trucks

The LT series truck family. (Photo: Navistar)

New and Used Peterbilt Trucks for Sale at – Let our experts find your perfect truck

In a recent interview with, Clarke said, “The elephant in the room for us is we disappointed a lot of customers between 2010 and 2014.”

“This industry isn’t that large – there are 300 customers that buy 80 percent of the trucks in the industry. At some point in the past we violated their trust and we have to re-earn that,” Clarke said. “The rate at which we can re-earn that is of great importance to us.”

The International LT, which will go into production in November, faces stiff competition from rival brands. Last month, Daimler Trucks unveiled the latest model of its Freightliner Cascadia semi-truck, the first full redesign of the trucking industry workhorse since its introduction in 2007. Major trucking firms, including Phoenix-based Swift Transportation Co.  and Thomasville, N.C.-based Old Dominion Freight Line, have already indicated they plan to buy thousands of the new Cascadia, which goes into production early next year.

Navistar’s last introduction of a large, over-the-road truck was its ProStar in 2007.

Navistar hopes to gain on its rivals by offering a big rig that is driver friendly, features improved aerodynamics and a 7 percent fuel-efficiency gain over its 2017 ProStar.

“This is a way for International to reboot their Class 8 highway tractors,” said Chris Visser, senior analyst at ATA/NADA Official Commercial Truck Guide.

“And it helps that Navistar is coming out with a brand new truck, with a name that is not ProStar,”  Visser told “That’s kind of the way to reset the whole equation, especially since they are now using the same engine (technology) as everybody else.”

The new truck is powered by the new 2017 Cummins X15 engine. It has 500 horsepower in the efficiency series and up to 565 horsepower in the performance series. This spring, the truck will also be available with the new 2017 Navistar N13 engine, which has 475 horsepower.

With the new truck, Navistar will join Daimler and Volvo in offering a predictive cruise control system that “looks” ahead of the truck, recognizes the terrain and continuously calculates the most efficient speed and gear for optimal fuel economy. It uses pre-installed GPS maps and commercial route data to make adjustments to cruising speed.

Navistar also has promised to improve reliability.

“We pored over reliability data to evaluate nearly every single system on our on-highway platform, in order to look for ways to get better,” said Denny Mooney, Navistar senior vice president in charge of product development. “In some cases, we completely redesigned the entire system to reach our goals.”

Based on input from hundreds of drivers, Navistar will pack the new truck’s cab with more comforts, including additional elbow, hip and leg room. And the vehicle will be quieter because the cab’s new aerodynamic design will decrease wind noise.

The truck maker said the LT Series could help companies attract and retain drivers as turnover is a major issue in the trucking industry.

“The International LT Series was designed hand-in-hand with our customers and drivers,” said David Majors, vice president of engineering for Navistar. “By putting the driver at the center of everything we do, we’re building trucks that drivers want to drive.”

The redesigned interior features 15 customizable digital gauges that are easily accessible by drivers. Based on driver feedback, the air horn has been relocated to its traditional position over the driver door.

navistar black cherry interior LT series truck

Black cherry interior of the new LT series trucks. (Photo: Navistar)

The new trucks will also feature several safety improvements, including LED headlamps to improve night vision, a column-mounted gear-shifter and a one-piece side window “that affords the driver a clearer line of sight.”

The 2017 LT Series offers five cab configurations, including day cab and differing heights in the sleeper berths.

In addition to the new semi-truck, Navistar is creeping its way back into the heavy-duty work-truck business with its line of HX series vehicles launched earlier this year – a segment it left about five years ago. The company will release a new or rebuilt product every quarter through 2018.

It also is getting new investment and technical help. Earlier this month, Volkswagen’s truck division said it would invest $256 million in Navistar at $15.76 per share and appoint two directors to Navistar’s board. The deal gives Volkswagen a 16.6 percent stake in Navistar. The companies will share technology, components and research.

“There’s a lot of back-end benefits from having a much larger economy of scale when it comes to acquiring parts and machinery and things of that nature,” Visser told “Volkswagen has that global reach so they have a larger supplier network and there will be some cost-savings. That’s the main benefit right now. Of course, the infusion of cash will help International’s balance sheet. Volkswagen’s always wanted to gain their own product line.”

Navistar is still dealing with the outfall of its previous technological failure.

On Wednesday, Navistar agreed to pay $9.1 million to settle a class-action lawsuit brought by shareholders against the truck maker. According to court documents, shareholders allege the company “issued materially false and misleading statements concerning the company’s financial condition and future business prospects.”

In an effort to differentiate itself from its competitors to develop an Environmental Protection Agency-compliant engine by 2010, Navistar invested in a new engine technology called exhaust gas recirculation, or EGR, which was supposed to reduce nitrogen oxide emissions by burning off exhaust pollutants within the engine.

Other truck makers went with a more effective selective catalytic reduction technology, which treated the engine exhaust with a urea-based chemical to reduce NOx emissions.

The lawsuit claims that Navistar failed to get the EGR engine ready to meet EPA standards. The truck maker eventually adopted the SCR technology in 2012 after spending $700 million on developing its EGR engine, according to the legal filing.

3 Responses

  1. Roy Suomi

    I really hope Navistar pulls this off. They were the backbone in municipal snowplow trucks for many years. We build plow trucks and have seen a change in market share going to Freightliner and WesternStar in the last few years. Emission problems , electrical problems resulting in chassis burns have caused many to shy away from the International-Navistar line. Some good press would be a God send if in fact they have ironed out the old issues.

  2. John

    I’ve had a 2018 LT for about 5 weeks now after having driven a 2014 Pro Star for 3 years, I can say this, it is so sad that Navistar could’ve easily had a VERY nice truck and once again they completely missed the mark. They did fix a lot of what was WRONG with the Pro Star, especially the squeaky / rattling dash, door handle placement, mirror control placement but at the same time, they took all that was RIGHT with the Pro Star and completely messed it up in the incoming LT. here are a couple of examples, the instrument cluster, control layout and switch placement on the Pro Star looked good and was functional and user friendly, (except for the horn button on the steering wheel, never liked that) even if the rest of the dash was a rattling squeaking nightmare, the new instrument cluster while it does look good, for some reason they saw fit to cover the whole thing with a sheet of plexiglass that reflects everything like a funhouse mirror, especially if you’re wearing a light colored shirt and at night if you look out of the driver’s window you will see a perfect reverse image of the instruments reflected. another complete FAIL is the mirror heat indicator light that is IMPOSSIBLE to see in daylight and even at night it is hard to see and for some reason the mirror heat stays on for only 20 minutes + -, WHY? also on the WTF list is both doors unlocking automatically as soon as you set the brakes, WHY??? what’s wrong with having the door stay locked until I pull on the door handle or push the unlock button? emergency flasher actuator switch it was in a good place and easy to reach on top of the steering column but now it got moved way over where you have to stretch a little to reach it and who had the “brilliant” idea of putting a freaking upholder in the door pocket, right where it is constantly making contact with the side of the driver’s leg? I already have a semi permanent sore spot on the side of my lower leg from that ill conceived thing. the PCC cruise control, that thing ends up causing your speed to vary way too much and I truly hate it when the transmission appears to go into neutral by itself and allows the truck to coast in neutral as the engine drops to idle speed, personal opinion? PCC cruise control… Worthless, lose it on the next model. all in all it IS a nice looking truck and like the Pro Star with some very minor tweaking they could’ve BOTH been great trucks. It seems like navistar started out to build a nice truck… got to a certain point and said… to heck with it. some of the features of this new model defy common sense and leave me thinking, “WTF were they thinking when they did this?”

  3. Mr Riatonon

    I second the motion, I drove one from the beginning of 2017 until November 2017, lots of stuff breaking down fast, mechanic said was built with alot of cheap parts. The only good thing was the smoother ride, quieter noise cancellation, the key remote to lock/unlock doors, and the auto lights, comfortable seats. Oh yeah the hole is bigger too so when you are putting diesel it doesn’t get stuck.


Leave a Comment

Your email address will not be published.


Subscribe to our mailing lists

Choose one or more topics: