General Motor’s Chevrolet brand is positioning itself competitively among its peers in the high-performance truck arena.
The all-new Chevrolet Colorado ZR2, which debuted ahead of the 2016 Los Angeles Auto Show last November, will arrive to dealer lots this spring at a starting price of $40,995.
Consumers can use the average savings of $2,500 off the “next closest comparable vehicles” to benefit their lifestyle, said Sandor Piszar, Chevrolet Trucks marketing director.
“Taken in the context of serious off-roading, $2,000 will buy you 50 years of annual passes to Arches National Park in Moab, Utah,” said Piszar.
The value proposition is also two-fold. High-performance trucks offer manufacturers a chance for big returns since they generally sell without incentives or big discounts.
The Colorado ZR2 has the capability of an off-road vehicle with an all-new 3.6-liter V6 gas engine making 308 horsepower with 275 pound-feet of torque. A Duramax 2.8-liter turbo-diesel with 186 horsepower and 369 pound-feet of torque is available as an option. Both are paired to an eight-speed automatic transmission.
The ZR2 is designed for off-roading, but it is still a capable everyday truck with a payload rating of 1,100 pounds and a 5,000-pound tow rating. In addition to its difference in price, the ZR2 stands apart from that competition with its new damper system.
The Dynamic Suspensions Spool Valve dampers, or DSSV, better manage high-speed off-roading to control compression and rebound. Rather than being optimized for either on-road manners or off-road performance, the DSSV system adapts for an optimal ride over varied road conditions.
This fits the needs of customers who commute during the week and head off-road to crawl over rocks on weekends. Pricing on the ZR2 underlines it as an affordable and capable choice for off-road enthusiasts.