New Range Rover Velar Will Enter Compact SUV Segment

Range Rover Velar

Jaguar Land Rover will add another model to its SUV lineup when it debuts the Range Rover Velar at the Geneva International Motor Show in March.

The new Range Rover Velar will fill a gap for the brand in the compact SUV segment by slotting between the Evoque subcompact SUV and the Range Rover Sport mid-sized SUV.

“We call the Velar the avant garde Range Rover,” said Gerry McGovern, design director for Land Rover. “It brings a new dimension of glamour, modernity and elegance to the brand.”

Land Rover will add to its product line as sales have risen along with the growing demand for light trucks.

In January the brand reported a 9 percent increase in U.S sales compared with the same month a year earlier, according to Autodata Corp. Sales of the Range Rover Sport increased by 24.3 percent in the same period, while the larger Range Rover rose by 40.9 percent.

The Velar will enter a competitive segment that includes vehicles such as the BMW X3, Porsche Macan, and even its corporate sibling the Jaguar F-Pace. In the past year, luxury nameplates such as the Maserati Levante and Bentley Bentayga entered the segment.

The new Velar is the first all-new Range Rover model since the Evoque came to market in 2010.

The name of the new SUV is derived from the Latin word velare, meaning to veil or cover. During development of the original Range Rover in the 1960s, engineers used “Velar” as code for their 26 pre-production prototypes.

Additional details such as available engines and on-sale date were not disclosed. Land Rover says that full information on the Range Rover Velar will be released on March 1 ahead of its March 7 debut in Geneva.