The all-new 2019 Ram 1500 will cost $31,695 for the most basic version of the light-duty pickup truck with options easily driving the price past $50,000, Fiat Chrysler Automobiles said Tuesday.
The lowest starting price reflects the cost of a Ram 1500 Tradesman 4×2 trim with a quad cab configuration. Regular cab configurations are not yet available. The higher Bighorn trim starts from $35,695 and Rebel variants start at $43,995. The upscale Longhorn and Limited start from the low $50,000s.
FCA is shipping the 2019 Ram 1500 with V8 engines to U.S. dealerships now after its debut at the 2018 Detroit auto show in January. The new Ram is aimed squarely at stealing market share away from the Ford F-150 and Chevrolet Silverado in the fiercest segment of the automotive industry.
Engineers increased both the maximum payload capacity and towing capacity compared with the outgoing model. At the same time the 2019 Ram 1500 shaved up to 225 pounds of curb weight thanks to increased use of high-strength steel.
“We feel that we’ve delivered the right no-compromise mix that Ram Truck customers will appreciate,” said Mike Manley, global head of Jeep and Ram brands.
The new model comes as demand for full-size pickup trucks has swollen to sales of nearly 2.4 million in 2017, according to industry research firm Autodata Corp.
Sales of the Ram 1500-3500 family of trucks reached 500,723 units in 2017, an increase of 2.3 percent compared with 2016 figures.
The Chevrolet Silverado 1500-3500 increased sales by 1.9 percent to more than 585,000 vehicles while the Ford F-Series grew by 9.3 percent to top 896,000 trucks.
General Motors also unveiled a next-generation Silverado at the Detroit auto show. However it will not go on sale until fall 2018, several months after the Ram.
Several variations in style, size and powertrain will affect the price of the 2019 Ram 1500. While the Tradesman starts from $31,695, the upgraded Bighorn is priced from $35,695 and the Laramie is $39,495.
Choosing the larger crew cab instead of the quad cab increases the price by about $2,800. Opting for 4×4 costs an additional $3,500.
The off-road Ram 1500 Rebel truck in the quad cab configuration is only available with 4×4 and costs $44,695.
The luxurious Longhorn and Limited trims are only available in crew cab configurations. The Longhorn starts from $50,195 and the Limited — standard with a 12-inch Uconnect touchscreen — is priced from $52,695.
In addition, the base 3.6-liter V6 engine will not be available until later in 2018.
Instead, the first delivered 2019 Ram 1500 models will come with a 5.7-liter HEMI V8 for an additional $1,195. Versions of the 5.7-liter V8 equipped with FCA’s fuel efficient eTorque mild hybrid system cost $1,995.