General Motors is best known for products with four wheels, but the brand now plans to sell a vehicle with just two – an electric bicycle.
But before the new bike launches, the Detroit automaker wants potential customers to choose the brand name for the line. GM is offering $10,000 to one grand prize winner and $1,000 each to nine runners-up. Contest winners will be announced on Jan. 31, 2019.
Armchair brand managers can submit their name ideas on eBikeBrandChallenge.com through 10 a.m. EST Nov. 26. A package is available for download on the challenge homepage, outlining the brand’s goals and what it’s looking for in the winning name.
The line consists of two models, one folding and one compact. While GM has yet to release product specifications such as speed, range, battery capacity and weight, it claims it’s using the same engineering process as it uses in its cars. The automaker sells the Chevrolet Bolt electric car and the Chevrolet Volt plug-in hybrid sedan.
The first pictures of the eBike reveal a sleek frame and small wheels, indicating intent for urban use. Beyond the published images, GM added that the bikes would feature rechargeable front- and rear-facing LED lights.
GM is not the first major vehicle manufacturer to get involved with bicycles. Ford and other automakers have recently been associated with popular bike-sharing services like the Lyft-owned Motivate.
GM declined to comment on its intentions regarding creating a bike-sharing service once its eBike launches, though Hannah Parish, its director of Urban Mobility Solutions, said in a press release that nothing “is on or off the table.”