Ram Trucks’ SiriusXM 360L Unpeels Like a Secret Menu

April 01, 2019 by Chad Kirchner

Restaurants like In-N-Out Burger have secret menus where those in the know can get special sauce for French fries or a hamburger prepared a certain way. Ram’s redesigned pickup trucks have something similar for their entertainment system.

The new trucks are equipped with SiriusXM 360L, an exclusive version of the satellite radio system that’s commonly available in new vehicles. But unlike what a driver of another pickup truck gets, this version has an on-demand and streaming service that offers hidden layers of search and user customization.

Users tap the system by activating an SiriusXM account, which will learn specific listening habits and make recommendations such as new stations, podcasts or upcoming live events or concerts.

The account is stored in the cloud and can be accessed from any device including a computer, mobile phone, or other truck with the service activated. The algorithm takes what the user listens to and makes tailored recommendations. Essentially it is unlocking a hidden menu of content tailored to the users tastes.

SiriusXM 360L comes only with the trucks that have Ram’s new 12-inch infotainment screen.

The Tesla-like touch screen – available on the well-appointed Laramie and Laramie Longhorn trims and standard on the top-shelf Limited – is paired with the automaker’s latest Uconnect 4C infotainment system and SiriusXM 360L.

There are some intricacies tapping into the full use of the SiriusXM360L but Ryan Nagode, head of Ram’s interior design, walked Trucks.com through a list of tips to take full advantage of the system.

“The first step is to create an account,” Nagode said. On the main satellite radio display, there is a button on the right-hand side of the display with the symbol of a person. That’s the account screen where accounts are created and managed.

The system changes the logged in account based on the key used to enter the vehicle. That information is stored along with the driver’s preferences for seat, mirrors and radio presets. The system will accommodate more than two accounts if necessary.

Pressing the button labeled Related at the bottom of a satellite radio channel brings up a list of additional programming related to what is currently playing. It could be other stations with similar music, pre-recorded live broadcasts or podcasts. The system becomes more accurate with continued use.

Prerecorded content uses the same screen interface as live music, but there is a button labeled Episodes that displays a list of other episodes of the show being listened to. For a show like SiriusXM’s Morning Mashup, the list will include previous episodes and guests.

A universal voice search feature is also available to search for content that is on demand or playing live on SiriusXM.

The SiriusXM 360L also works with sports programming. When listening to a sports broadcast, the system shows real time score information. In addition to the main broadcast, the home and away team’s local broadcast is also available to listen to.

Users can also mark songs, artists and sporting events as favorite and receive a notification whenever it appears anywhere on the network. All of this data is used in preparing the customized experience.

SiriusXM 360L requires a Ram with the 12-inch Uconnect display and a $15.99 per month SiriusXM satellite radio subscription.

Jerry Hirsch February 28, 2019
Ram has made big improvements in its heavy-duty pickup truck line that should pay off in sales and market share gains.

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