Nissan’s New Project Trucks Highlight Brand’s Versatility

May 24, 2019 by Rick Stella, @RickStella

The Nissan used Grand Canyon National Park as its backdrop to unveil two new multiuse concept pickups: the Destination Frontier and the Ultimate Parks Titan. Both trucks also appeared at Overland Expo West in Flagstaff, Ariz.

The Ultimate Parks Titan will be used to preserve Grand Canyon National Park. The Destination Frontier serves as a blueprint for overlanding on a budget.


The Ultimate Parks Titan is part of Nissan’s Calling All Titans campaign. The program delivers purpose-built trucks to nonprofit organizations. Trucks have been donated to the American Red Cross and Habitat for Humanity. Ultimate Parks Titan is the third and final project and will go to the Grand Canyon Conservancy, a nonprofit organization dedicated to improving the national park.

Nissan Ultimate Parks Titan

Nissan designed its Ultimate Parks Titan to support the National Park Foundation’s work in Grand Canyon National Park. (Photo: Nissan)

Nissan used a 2019 Titan XD Pro-4X as the base vehicle. The 5.6-liter V8 engine delivers 390 horsepower and 394 pound-feet of torque. All-terrain tires and four-wheel-drive add to the rig’s off-road capabilities.

A Black Series Camper attached to its hitch provides extra cargo capacity as well as more sleeping space. The truck also features a Rhino Rack Batwing awning and hard-shell rooftop tent from CVT.

The truck also has a tool compartment outfitted with a welder, air compressor and generator; a Warn winch; LED light strips; and a CargoGlide bed slide.

  • Ultimate Parks Titan gallery 1

The Ultimate Parks Titan was developed in partnership with the National Park Foundation. The foundation will use the truck to repair the park’s trails and campsites and to improve park infrastructure.


Nissan’s Destination Frontier showcases the automaker’s take on economical overlanding. The build’s total price – including the truck – is less than $40,000. Nissan’s Frontier midsize pickup, which receives incremental updates each model year, is the most inexpensive truck on the market.

Nissan Destination Frontier Overland Expo West

Nissan built its Destination Frontier on a 2019 Midnight Edition Frontier Crew Cab SV 4×4. (Photo: Nissan)

The base vehicle is a 2019 Midnight Edition Frontier Crew Cab SV 4×4 with a 4.0-liter V6 engine that churns out 261 horsepower and 281 pound-feet of torque. The 4.0-liter V6 gives the truck a towing capacity of 6,720 pounds.

A Nisstec 3-inch lift kit and Nitto Trail Grappler off-road tires improve ground clearance and traction, while aftermarket skid plates, rock sliders and a front bumper protect the rig’s underbody. Nissan also included a winch, roller and hook from Warn to help with vehicle recovery.

A CVT rooftop tent sits atop a Leitner Designs bed rack. A Dometic electric refrigerator-freezer combo rides on a Rhino Rack Pioneer Tray on the cabin’s roof. The truck includes front-facing LED strip lighting and interior WeatherTech floor mats.

  • Destination Frontier gallery 2

The truck isn’t for sale, but Nissan spokesman Tiago Castro said it “will spark the imagination of customers who would like to get into overlanding but don’t want to spend a fortune.”

Rick Stella May 22, 2019
Overland Expo West featured plenty of new products, but the unusual overlanding rigs deserved the most attention.

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