General Motors is pouring $24 million into its Fort Wayne, Ind., assembly to increase production of crew cab pickup trucks .
The investment improves enhance conveyors and tooling in the plant. GM plans to complete the upgrade this summer.
“We are building Chevrolet and GMC crew cab pickups at record volume and mix levels to meet customer demand,” said Mary Barra, GM’s chief executive.
SALES UPS, DOWNS
The automaker said sales are improving. First quarter Silverado 1500 and Sierra 1500 sales grew 20 percent compared with the same period in 2018, according to GM.
But sales of all GM’s full-size pickup models fell by 2 percent during the same time period. That includes heavy-duty trucks such as the Silverado 2500 and 3500. The Silverado family of trucks suffered a 16 percent drop in that time period. This occurred as GM ramped up production of its redesigned Silverado HD models.
GM wants to prevent the Ram Trucks brand from becoming the second best-selling full-size truck in the U.S. Ford is first. Sales of FCA’s Ram trucks jumped 15 percent in the first quarter of 2019. Although Ram surpassed Silverado sales, GM maintained its place when Sierra sales are included.