Ford Plans Smallest Truck, Needs Help From Emoji Central

July 17, 2019 by Jerry Hirsch, @Jerryhirsch

Ford Motor Co. wants to build a very small truck – emoji-sized.

The automaker petitioned the Unicode Consortium to add a pickup truck emoji to the approved list of icons. Ford wants to see trucks in texts. The automaker sold more pickup trucks than any other manufacturer in the U.S. during the first half of this year.

The truck is short-listed as a candidate for inclusion in the next emoji update planned for early 2020, Ford said.

It would join the classic smiley face, cars, bicycles, buildings and birthday cakes among the 3,000 approved icons available to emoji users.

“When customers started demanding a truck emoji, we knew we had to help make it happen,” said Joe Hinrichs, Ford’s president, automotive. “Given the popularity of Ford trucks globally, there’s no one better than Ford to help bring an all-new pickup truck emoji to hard-working texters around the globe.”

The automaker revealed its efforts to create the emoji on Wednesday, World Emoji Day.

Ford submitted a proposal to the Unicode Consortium – the organization that reviews and approves proposals for new emoji, last year.

“People want a truck emoji that’s fresh, stylish, carries their ideas, and ‘tows’ the line on what a truck means,” said Craig Metros, Ford North America design director. “The end result is a modern icon that should give all truck fans a smiley face emoji.”

Helped by its new Ford Ranger midsize pickup, Ford sold 478,699 trucks during the first half of the year. That put it at the top with 32.5 percent of the pickup market. Ford is up from 31.9 percent in the same period a year ago, when it only sold F-Series pickups.

Ford does have a new truck coming. It plans to introduce a redesigned F-150 sometime next year.

Jerry Hirsch July 10, 2019
Americans keep snapping up pickup trucks but General Motors is struggling to keep up with the boom.

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